Robert M. (Rob) Rothman

• Accounting Overview

• Agency Compliance

• Asset Management

• Budgeting and Cost Control

• Business Development

• Business Plan Development

• Contact Management

• Distributor Management

• Domestic Material Sourcing

• Human Resources

• International Material Sourcing

• Inventory Control

• Inventory Management

• Marketing Program Development

• Material Requirements Planning

• Operations Start-up

• Policy Development

• Procedure Development

• Product Improvement

• Product Licensing

• Product Research & Development

• Product Testing and Evaluation

• Production Management

• Property Management

• Purchasing Management

• Quality Assurance

• Quality Control

• Records Management

• Reorganization and Efficiency

• Representative Management

• Retail Merchandising

• Sales Management

• Specification Development

• Talent Recruitment and Retention

• Trade Show Management

• Vendor Sourcing and Approval

• Warehouse Management

Accomplishments

• Developed and maintained relationships with house accounts, generating significant sales.

• Coordinated distributor and representative relationships, expanding a national presence.

• Led business development activities, expanding the customer base.

• Developed and implemented long-range marketing plans, identifying distinct strategies to acquire private branding opportunities.

• Leveraged management skills, crafting and negotiating contracts, and monitoring deliverables.

• Directed, negotiated, and managed product licensing agreements.

• Developed proprietary, patented, and award-winning products.

• Reorganization operations and modernized infrastructure to facilitate growth and the implementation of new technology.

Education

Los Angeles Pierce College

Los Angeles Valley College

 

"Master of Life Experience"

Capabilities

Professional Experience

Moveit, Inc., dba Cross Country Recruiting (XCTR) • Calabasas, CA

President and CEO (Owner) • January 2020 – Present

Upon the conclusion of the Cresta assignment, Mr. Rothman formed a new venture named Moveit, Inc.  It is a name that indicates his commitment to adapt and adjust or move it! This vehicle has provided a financial safe harbor against COVID-19, with several financial projects completed and more to come.  In addition, Rob has, and with the agreement of Cresta, returned to recruiting and created Cross Country Recruiting, or XCTR, a boutique-style business dedicated to matching the right people with the right company. For more information about XCTR, please visit the website at xctr.net. 

• Generated $4M in annual revenue by directing financial management and billing operations to optimize cash flow and enhance organizational financial stability.

• Drove strategic organizational growth by recruiting and developing a team of 4 independent professional recruiters to increase capacity and expertise.

• Increased market share by 50% by leveraging business development expertise to achieve effective national coverage in large markets and enhance company presence and client reach.

• Enhanced productivity by establishing clear performance metrics to foster a culture of continuous improvement. 

• Championed a customer-centric culture by developing and implementing tailored recruiting programs to address unique client needs.

• Following his cooperation with the transition of his company, Cresta Management Services, LLC, Rob, within the parameters of the sales agreement, formed the new entity, Moveit, Inc., to reestablish recruiting services to a new client base.

 

Cresta Management Services, LLC • Calabasas, CA

Interim Chief Operating Officer • May 2017 – December 2019

On May 1, 2017, all assets and goodwill of the original Cresta Management Services, LLC were sold to a new owner, maintaining the Cresta name. Mr. Rothman was retained for up to two years to ensure a smooth transition and integrate Cresta into their operation.

• Grew sales from $1,000,000 to over $3,000,000 and total placements from 30 to over 100 in the first 18 months.

• Improved ROI by expanding the number of recruiters and establishing an office in New York City.

• Worked with the company partners to develop and actualize strategic plans to advance the newly acquired entity's objectives.

• Served as a strategic advisor and expert on critical strategic and operational matters.

• Developed operational policies and processes, ensuring compliance with federal, state, and local regulations.

• Developed and monitored internal control systems.

• Identified, recommended, and implemented resources to automate workflow and create a "cloud-based" operation.

• Assigned redundant support roles to parent company infrastructure.

• Recruited talented, professional recruiters with the drive and skills to build organizational success.

• Hired and trained staff to manage support activity, maximizing recruiter productivity and efficiency.

• Prepared, negotiated, and executed marketing and service level agreements with clients and suppliers.

• Administered day-to-day operations, including accounting and budget management, business development, performance metrics, and customer service.

 

Cresta Management Services, LLC • Woodland Hills, CA

Managing Partner (Principal Owner) • January 2003 - April 2017

Effective May 1, 2017, all assets and goodwill of this original entity were sold and transferred to a new entity, which maintained the Cresta name. Mr. Rothman was retained to ensure a smooth transition. Below is a summary of his 15 years operating the original entity:

• Owned and managed daily operations of Executive Recruiting Business, including supervising employees and providing onsite training to staff.

• Consistently averaged over $1,000,000 in Invoicing from Placements since 2008.

• Leveraged social media, including LinkedIn, to expand candidate prospecting reach and facilitate recruitment.

• Implemented business plans to outline the company's finances, goals, and operations.

• Developed, enforced, and updated policies, keeping business agile and responsive to changing market conditions.

• Provided training and technology support for other members of the recruiting team.

• Provided organizational leadership and collaborated with partners to establish long-term goals, strategies, and company policies.

 

HomeBuyer Agents, Inc. • San Diego, CA

General Manager • May 2004 - January 2008

HBA specializes in representing home buyers exclusively in real estate transactions. Contrary to typical RE Agents, HBA avoids the conflict of interest of dual agencies by only servicing the buyer. 

• Managed San Diego and Desert Area offices.

• Developed and implemented a recruiting program and interviewed and hired new agents.

• Reviewed and managed expenses and maintained the operating budget. 

• Assisted buyers with the purchase of existing and new construction homes.

• Personally compiled over $70 million in transactions and nearly $1,750,000 in gross commissions over four years.

• Oversaw all aspects of rental property management for out-of-area investor owners, including physical inspection, repairs, upgrades, tenant application reviews, lease agreements, and maintenance.

• Crafted Department of Real Estate compliant company policy for employees and Independent Contractors.

• Completed numerous residential remodel construction projects as part of personal investment strategy.

• California Association of Realtors® Certified WINForms® Transaction Manager and Relay® On-line forms management Trainer.

• National Association of Realtors® ePRO Certified Electronics Technology expert.

• Member of the San Diego MLS Ethics Committee, ensuring fairness in MLS transactions.

 

Sunpower Systems, Inc • Canoga Park, CA

Vice President of Operations, USA / Asia • May 2001 - May 2004

Sunpower was a Manufacturer of micro-solar assisted battery chargers for consumer electronics products, including solar rechargeable cellular telephone batteries and other communications devices.

• Reorganized operation instituting computerized accounting and manufacturing software significantly reduces excess inventory and decreases manufacturing costs—increasing company profit margins by 15%.

• Implemented substantial operational improvements by reworking policies and enhancing enforcement.

• Strengthened traceability, developing organization systems for contracts, records, reports, and agendas.

• Monitored inventory levels on JIT basis and placed new orders for merchandise to keep supply well-stocked.

• Developed CES award-winning electronic gaming accessory and negotiated its licensing for worldwide distribution, resulting in over $1M in net profit.

 

National Electro Sales Corp. - NESCO • Van Nuys, CA

Vice President (Co-Owner) • January 1977 - April 2001

Rob Rothman performed various duties throughout his tenure with NESCO and has managed every department, including shipping and logistics, purchasing and manufacturing, and sales and administration. He oversaw product development, manufacturing, warehousing and sales, marketing and advertising, and human resources.

• Following were some of his more specific responsibilities:

• Oversaw the complete product development lifecycle from concept through production.

• Directed preparation of marketing collateral, including descriptions, photographs, and copies for print and digital needs.

• Secured branded product sales, driving national marketing strategies to maximize outreach.

• Managed all areas of manufacturing, safety, inventory control, and process implementation.

• Developed systems for employee scheduling, inventory management, and supplier records.

• Planned and executed in-store promotional events to increase customer engagement and sales revenues.

• Kept abreast of the latest trends and recommended enhancements to enhance company product offerings.

• Built relations with international suppliers to develop, design, and manufacture products for retail roll-out.

• Assessed the effectiveness of outside sales representatives and inside sales personnel's productivity to identify and rectify weaknesses.